SERVICES & INVESTMENT
Therapist website design that supports every stage of your private practice.
Your website is one of the most visible parts of your practice- but it's only one piece of the puzzle.
That's why every service you'll find below is designed to support a different stage of building a thriving private practice, from clarifying your niche and launching your website to improving your Google visibility and creating a brand that truly reflects your work.
As both a therapist and group practice owner, I don't just design websites- I help therapists make thoughtful decisions that support the long-term growth of their practice.
Explore the services below to find the support that feels right for where you are today.
Every practice grows differently.
Whether you're opening your first private practice or growing an established team, explore the chapter that feels most relevant to where you are today.
Explore the guide below- each section jumps to a different service.
Private Practice Strategy Session
Building a private practice means making hundreds of decisions.
Your niche. Your branding. Your website. Your marketing. It can feel like every decision depends on the one before it.
I've built a private practice, grown a group practice, and helped therapists across the country build websites that actually reflect the work they do. If there's one thing I've learned, it's this: beautiful websites don't create great practices. Clear vision does.
This 90-minute strategy session is designed to help you build that foundation before investing in everything else.
Why Every Private Practice Needs a Clear Strategy
Most therapists don't need someone to tell them how to run a business. They need space to think through the decisions that shape their practice with someone who's already built one.
Together, we'll organize your ideas, identify what's most important, and create a clear direction for your next steps so your branding, website, and marketing all begin from the same foundation.
Your Private Practice Strategy Includes...
Your niche and ideal clients
Your practice positioning
Your brand and visual direction
Your website strategy
SEO opportunities for long-term growth
Marketing ideas that feel authentic
Your next steps as a practice owner
Who This Private Practice Strategy Session Is For
You're opening a private practice.
You're planning a new therapist website.
You're rebranding your practice.
You're refining your niche or ideal client.
You're ready to grow with intention.
Investment:
$250
Free Consultation vs. Strategy Session
Free Consultation (30 Minutes)
Learn about my services
Ask questions about the process
Determine which package is the best fit
Decide whether we'd like to work together
Private Practice Strategy Session (90 Minutes)
Build your private practice strategy
Refine your niche and ideal client
Plan your website and marketing
Explore SEO opportunities
Create a personalized roadmap for your next steps
The consultation is about deciding whether to work together.
The Strategy Session is about building your practice.
Custom Therapist Websites for Solo Private Practices
Your website should feel like an extension of your practice- not a template.
For many prospective clients, your website is the very first experience they have with your practice. Before they schedule a consultation or reach out, they're deciding whether they feel understood, whether they trust you, and whether they can picture themselves working with you.
A thoughtfully designed therapist website does more than look beautiful. It helps the right clients find you, understand your approach, and feel confident taking the next step.
Why This Matters
Your private practice website isn't just an online brochure- it's one of the hardest-working parts of your business.
When your website is strategically organized, thoughtfully written, and built with therapist SEO in mind, it can help you attract more of the clients you actually want to work with. Instead of trying to appeal to everyone, we'll create a website that clearly reflects your specialty, your personality, and the experience of working with you.
Your Website Will Include...
A custom four-page therapist website
Editorial, conversion-focused design
Copy that sounds like you- not AI
Foundational therapist SEO
Mobile optimization across every device
Google Search Console & sitemap setup
Contact forms that make reaching out feel easy
Launch support from start to finish
This Website Is a Great Fit If...
You're opening your first private practice.
You're ready to replace a DIY website.
You're starting fresh after leaving a group practice.
You're looking for a therapist website that feels authentic to your work.
You're ready to invest in long-term growth.
Investment:
$500
A custom five-page therapist website designed to help you build trust, attract your ideal clients, and confidently launch or grow your private practice.
Timeline: 1-2 Weeks
Group Practice Website Design for Therapists
Growing a group practice changes what your website needs to do.
A group practice website isn't just a larger version of a solo practice website. Instead of introducing one therapist, it needs to tell the story of your practice, build trust across multiple clinicians, and help prospective clients quickly find the therapist who's the right fit for them.
As your team grows, your website should grow with it- without becoming overwhelming to navigate or difficult to manage.
Why This Matters
Your website is often the first interaction someone has with your practice. If visitors can't easily understand who you are, what makes your team unique, or which therapist best fits their needs, they're more likely to leave than schedule.
A thoughtfully designed group practice website creates clarity. It makes every clinician feel approachable, every service easy to understand, and every next step simple to take.
Your Private Practice Strategy Includes...
A custom 4-page website designed for your group practice
3 Individual therapist profile pages
A clear, intuitive navigation experience
Foundational therapist SEO across every page
Mobile-friendly, responsive design
Google Search Console setup and sitemap submission
Contact forms and consultation inquiries
A website built to grow as your team grows
Additional therapist profile pages can be added at any time as your practice expands for $100 per clinician
Who This Private Practice Strategy Session Is For
You're launching a new group practice.
You're hiring your first clinicians.
Your current website no longer reflects your team.
You want each therapist to have their own dedicated profile.
You're ready for a website that can grow alongside your practice.
Investment:
$900
Designed for practices with up to three clinician profile pages.
Additional clinician pages can be added as your team grows.
Timeline: 1-2 Weeks
SEO Growth Strategy
A beautiful therapist website can't grow your practice if prospective clients can't find it.
Launching your website is only the beginning. If you want your private practice to appear in Google when people are searching for therapy, your website needs more than thoughtful design- it needs a long-term SEO strategy.
Therapist SEO helps Google understand who you serve, what you specialize in, and where you practice so the right people can discover your website when they're ready to reach out.
Why SEO Matters
Google doesn't rank websites because they're beautiful. It ranks websites that clearly answer the questions people are searching for.
Most prospective clients aren't searching for simply "therapy." They're searching for anxiety therapy, OCD treatment, couples counseling, EMDR, or a therapist near them. A thoughtful SEO strategy helps your website appear in those searches, creating long-term visibility for your private practice.
Why Add an SEO Growth Strategy?
Every website I design includes foundational SEO, including optimized page structure, metadata, image alt text, mobile optimization, and technical setup.
An SEO Growth Strategy goes much further.
Together, we'll build a customized roadmap for long-term growth by identifying the keywords your ideal clients are searching for, uncovering opportunities for additional content, and creating a strategy tailored to your specialties, services, and locations.
Foundational SEO prepares your website for Google & AI. An SEO Growth Strategy helps it grow.
Your SEO Growth Strategy Includes...
Personalized keyword research
Competitor analysis
A customized SEO roadmap
Service page recommendations
Location page recommendations
Internal linking strategy
Google Search Console review
A custom SEO-focused FAQ page built around the questions prospective clients are already searching for
This SEO Growth Strategy Is a Great Fit If...
You're ready to grow beyond referrals.
You want more visibility in Google search results.
You're expanding your services or specialties.
You're growing into new cities or states.
You're focused on long-term practice growth.
Investment:
$500
A personalized SEO strategy designed to help your therapist website attract more of the right clients and support the long-term growth of your private practice.
SEO Service Pages
Your future clients aren't searching for "therapy."
They're searching for answers to the challenges they're facing.
Whether it's anxiety therapy, OCD treatment, burnout counseling, couples therapy, or support through grief, people typically begin their search with a specific need- not a general search for a therapist. Dedicated service pages help your website meet those searches while giving prospective clients a clearer understanding of how you can help.
Why Service Pages Matter
Every service page is another opportunity for your website to appear in Google.
Instead of asking one page to rank for everything, each page focuses on a single service, specialty, or area of expertise. This creates a stronger SEO foundation while helping prospective clients quickly find the information that's most relevant to them.
The result is a website that's easier to navigate, easier for Google to understand, and better positioned for long-term growth.
Your Service Pages Include...
SEO-focused copywriting
Keyword research for each service
Optimized headings and metadata
Internal linking recommendations
Clear calls-to-action
Thoughtful formatting for readability
Search engine optimization throughout
Five custom SEO-focused FAQ questions per page and answers designed around what prospective clients are already searching for in Google/AI
SEO Service Pages Are a Great Fit If...
You're expanding your specialties.
You want to improve your Google visibility.
You want to attract more ideal-fit clients.
You're investing in long-term SEO.
You're ready to grow beyond referrals.
Investment:
$150
per page
Bundle Pricing
2 Pages — $275(Save $25)
5 Pages — $675(Save $75)
10 Pages — $1,250(Save $250)
Every service page is written specifically for your private practice and includes custom SEO copy, keyword optimization, and five search-focused FAQs to help strengthen your visibility in Google.
Local SEO Pages for Therapists
Your ideal clients aren't just searching for a therapist- they're searching for a therapist where they are.
Whether someone is looking for an anxiety therapist in Chicago, couples counseling in Ann Arbor, or virtual therapy in Michigan, location plays a major role in how Google delivers search results.
Local SEO pages help your website connect your services to the cities and states you serve, making it easier for prospective clients to discover your practice when they're searching nearby.
Why Local SEO Matters
Listing your licensed states on your homepage is a great start- but it usually isn't enough to compete in local search results.
Dedicated location pages give Google a clearer understanding of where you practice while creating additional opportunities for your website to appear in searches across multiple cities and states. For therapists offering virtual therapy, they're one of the most effective ways to expand your reach without relying on paid advertising.
Every Local SEO Page Includes...
Professionally written, location-specific copy
Personalized keyword research
City and state SEO optimization
Unique metadata and page titles
Internal linking throughout your website
Localized calls-to-action
Original content written specifically for your practice
Five custom SEO-focused FAQ questions per page and answers designed around what prospective clients are already searching for in Google/AI
Local SEO Pages Are a Great Fit If...
You're licensed in multiple states.
You offer virtual therapy.
You're expanding into new cities or markets.
You want stronger local visibility in Google.
You're investing in long-term private practice growth.
Investment:
$150
per page
Bundle Pricing
2 Pages — $275(Save $25)
5 Pages — $675(Save $75)
10 Pages — $1,250(Save $250)
Every location page is uniquely written for your practice and optimized to help prospective clients discover your services in the cities and states where you provide care.
Practice Brand Kit
A memorable private practice is built on more than a logo.
Your brand is often the first impression someone has of your practice. Before a prospective client reads your website or schedules a consultation, they're already forming an opinion based on how your practice looks and feels.
A cohesive brand helps every touchpoint- from your website to your referral materials- feel professional, recognizable, and intentionally connected.
Why Branding Matters
Strong branding isn't about following design trends or creating the "perfect" logo. It's about building trust through consistency.
When your website, business cards, referral materials, and social graphics all feel like they belong together, your practice feels more established, memorable, and authentic to the work you do.
Your Practice Brand Kit Includes...
Custom logo design
Brand color palette
Typography recommendations
Business card design
Referral flyer design
High-resolution PNG and PDF files ready for print and digital use
The Practice Brand Kit Is a Great Fit If...
You're opening a new private practice.
You're rebranding an existing practice.
You want a more cohesive visual identity.
You're ready for marketing materials that feel polished and professional.
You want your brand to feel as thoughtful as the care you provide.
Investment:
$300
A cohesive visual identity designed to help your private practice feel polished, professional, and memorable from day one.
Frequently Asked Questions
Questions therapists often ask before we begin.
Whether you're launching your first private practice, redesigning an existing website, or investing in SEO, it's completely normal to have questions. Here are some of the ones I hear most often.
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Most therapist websites are completed within 2-3 weeks, depending on the scope of your project and how quickly content, photos, and feedback are received. Throughout the process, I'll keep you updated on what's happening next so you'll always know where we are in the timeline.
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Not at all. I'll guide you through the entire process and help shape your messaging so it sounds like you- not a template. Together, we'll create website copy that reflects your personality, explains your approach to therapy, and speaks directly to the clients you hope to work with.
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Absolutely. Every website I build is designed on Squarespace because it's secure, reliable, mobile-friendly, and easy to maintain. You'll be able to update your text, photos, blog posts, and other content without needing to know how to code.
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Yes. Every website includes foundational SEO, including optimized page structure, page titles, metadata, image alt text, mobile optimization, and Google Search Console setup.
If you're looking to grow your visibility over time, the SEO Growth Strategy is an additional service that includes personalized keyword research, competitor analysis, content planning, and a customized roadmap designed to help your private practice rank for more searches over time.
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Absolutely. Whether your current website feels outdated, no longer reflects your practice, or simply isn't performing the way you'd hoped, we can redesign your existing Squarespace website while improving its user experience, messaging, and SEO.
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Google connects people with websites that clearly answer what they're searching for. A thoughtful therapist website paired with strong SEO helps Google understand who you serve, what you specialize in, and where you practice.
By combining strategic website design, service pages, location pages, and ongoing SEO, your website has more opportunities to appear when prospective clients are actively searching for the support you provide.
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If you want to grow your visibility in Google, yes.
Dedicated service pages allow each specialty- such as anxiety therapy, OCD treatment, couples counseling, trauma therapy, or ADHD support- to target its own search terms. Instead of asking one page to rank for everything, each page becomes another opportunity for prospective clients to discover your practice.
Every service page I write also includes five custom SEO-focused FAQs built around the questions people are already searching for, helping strengthen your visibility while providing valuable information for future clients.
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In many cases, yes.
If you're licensed in multiple cities or states, dedicated location pages help connect your services to the places where you practice. They create additional opportunities to appear in local search results while making it easier for Google to understand the geographic areas you serve.
Each location page is written specifically for your practice and optimized for long-term local SEO.
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Absolutely. One of the reasons I build exclusively on Squarespace is because it's simple to manage after launch. You'll be able to update your website whenever you need to, and I'll provide a walkthrough so you feel confident making changes on your own.
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That depends on where you are in your journey.
If you're just beginning, a Private Practice Strategy Session can help you build a clear foundation before investing in your website. If you're ready to launch, the Solo Practice Website is a great place to start. Growing a team? The Group Practice Website is designed to scale alongside your practice. And if you're focused on increasing your visibility in Google, we can build a long-term SEO strategy together.
If you're not sure which option fits your goals, that's completely okay. During your free consultation, we'll talk through your vision, your stage of practice, and the direction you'd like to grow. If a smaller package makes more sense than a larger one, I'll tell you. My goal isn't to sell you more than you need- it's to help you invest in what will have the biggest impact on your practice.
Ready to Build a Website That Grows With Your Practice?
Whether you're opening your first private practice, expanding your team, or investing in long-term SEO, I'd love to help you create a website that's thoughtful, strategic, and built for the future you're creating.