What to Put on Your Therapy Website (A Simple Guide for Private Practice Owners)
One of the most common questions I hear from therapists building a website is:
What am I actually supposed to put on it?
Not from a technical standpoint, but from a content standpoint. What do you say? How much do you say? How do you make it feel like you without overthinking every sentence?
Because most therapists don’t struggle with the work they do. They struggle with translating that work into something clear and accessible on a screen.
So what ends up happening is one of two things. Either the website feels really minimal and vague, or it becomes long, dense, and hard to move through.
And neither of those actually helps someone take the next step.
A good therapy website doesn’t need to say everything. It just needs to say the right things, in a way that feels clear, grounded, and easy to follow.
What Every Therapy Website Needs (At Minimum)
At a basic level, most private practice websites should include:
Home page
About page
Services page
Contact page
That’s it.
You don’t need ten pages to start. You don’t need to cover every possible niche or specialty. You just need a structure that helps someone understand what you do and how to reach you.
What to Put on Your Therapy Website Home Page
Your home page is where people decide whether to stay or leave.
It should answer, quickly and clearly:
Who you help
What you help with
What it might feel like to work with you
What to do next
A strong home page usually includes:
A clear headline (who you help + what you help with)
A short, warm introduction
A brief overview of who you work with
A section explaining your approach
A clear call to action
This isn’t about being impressive. It’s about being understandable.
What to Put on Your Therapy Website About Page
The about page is less about your full story and more about helping someone feel oriented to you.
Clients aren’t looking for a resume. They’re looking for a sense of who you are and how you show up.
A strong about page often includes:
A short introduction to you
How you think about therapy
What you tend to notice or focus on in sessions
A few grounding details about your training or experience
It should feel human, not overly formal or distant.
What to Put on Your Therapy Website Services Page
This is where clarity really matters.
Your services page should help someone quickly recognize:
“this is for me”
Instead of one long, general description, it’s often more helpful to break things into sections.
For example:
Individual therapy
Couples therapy
Teen or young adult therapy
Each section can briefly explain:
who it’s for
what you help with
what the work might look like
You don’t need to cover everything. You just need to make it easy to find yourself in what’s written.
What to Put on Your Therapy Website Contact Page
This is where a lot of websites quietly lose people.
Your contact page should feel simple and reassuring, not complicated or overwhelming.
It should include:
A clear invitation to reach out
What happens after they contact you
A contact form or scheduling link
Basic logistics (insurance, location, availability if relevant)
People are much more likely to follow through when they know what to expect.
How Much Should You Actually Write?
This is where most therapists get stuck.
There’s often a pull to either say everything or say almost nothing.
But the goal isn’t length. It’s clarity.
You want enough information for someone to:
understand what you do
feel a sense of connection
know how to move forward
Without having to work hard to get there.
Common Mistakes When Writing a Therapy Website
There are a few patterns that come up often:
writing in a way that sounds professional but not natural
trying to appeal to everyone instead of speaking clearly to someone
over-explaining concepts that don’t need it
not clearly guiding the next step
None of these mean you’re doing something wrong. They usually just mean no one has shown you how to approach this yet.
Where Therapy Website SEO Fits In
SEO helps people find your website, especially when they’re searching for therapy or private practice services online.
But once they land on your site, your content is what does the work.
Clear page structure, intentional wording, and a strong sense of who you are all contribute to how your website performs. Not just in search results, but in whether people actually reach out.
Gentle Reminder
You don’t need the perfect words to start.
You just need something that feels honest, clear, and reflective of how you actually work.
Your website can evolve over time. Most do.
Call to Action
If you’ve been staring at a blank page or second-guessing everything you’ve written, you’re not alone.
This is a big part of what I help therapists with- turning their ideas and their voice into a website that feels clear, grounded, and actually supports client inquiries.
You can book a free 15-minute consultation through the contact form here.
