What Should I Put on My Therapy Website?
Your therapy website should include enough information for a prospective client to understand who you are, who you work with, what you help with, how therapy with you works, what it costs, where you practice, and how to contact you.
That's the foundation.
You do not need to put every credential you've ever earned, every therapy modality you've ever learned, every concern you've ever treated, or your entire professional life story on your website. You also don't need to keep things so vague that someone leaves knowing you offer “support through life's challenges” and approximately nothing else.
A good therapy website sits somewhere in the middle. It gives people enough information to make a decision without asking them to complete a research project first.
And remember who we're building this for. A prospective client may be comparing several therapists while they're anxious, overwhelmed, grieving, exhausted, fighting with their partner, worried about their teenager, or simply trying to find someone before they lose the motivation to reach out.
Your website should make that process easier.
So if you're staring at a blank Squarespace page wondering what the hell you're actually supposed to put on it, here's where I'd start.
What information should be on a therapist homepage?
Your homepage should give someone the big picture of your practice.
I don't want it to contain every detail. I want it to give someone enough context to understand where they've landed and decide what they want to learn next.
A strong therapist homepage usually communicates:
What kind of therapy you provide
Who you primarily work with
Some of the concerns you help with
Where you provide therapy
Whether sessions are virtual, in person, or both
A little about you or your practice
Your primary services
A clear way to get started
The most important information should appear relatively early.
If you're a therapist providing anxiety and trauma therapy to adults throughout Michigan, I shouldn't have to scroll through three quotes, an inspirational statement, a photograph of a fern, and your entire personal philosophy before learning that.
You can have beautiful copy. You can absolutely have personality. Your website can feel thoughtful and creative and nothing like the clinical websites we've all been staring at since 2008.
But the person using it still needs to know what you do.
Clarity doesn't make a website boring. It makes the interesting parts easier to appreciate.
What should I write on my therapist About page?
Your About page should help a prospective client understand who they're considering trusting with some pretty personal parts of their life.
That means your credentials and experience matter, but they aren't the entire page.
People usually want to know something about how you are with clients. Are you conversational? Direct? Gentle? Curious? Structured? Do you use humor? Are you going to sit silently for 50 minutes while they wonder whether they're doing therapy correctly?
Your About page gives you room to explain your approach in language a client can actually understand.
Instead of only saying:
I utilize an integrative approach incorporating CBT, ACT, psychodynamic theory, and attachment-based interventions.
you can explain what that actually means in the room.
Maybe you look at where patterns came from and what keeps them going now. Maybe you'll help someone understand themselves while also figuring out what they want to do differently. Maybe you're validating but aren't afraid to gently point something out when you notice it.
That's the information that helps someone imagine working with you.
You can still include your education, licensure, certifications, and relevant training. Just don't make your prospective client dig through your professional biography to find the human.
What therapy services should I put on my website?
Put the services you actually want people to contact you for.
This sounds obvious, but therapists often create a giant list of everything they're technically able to treat:
Anxiety. Depression. Trauma. ADHD. Grief. Stress. Relationships. Self-esteem. Life transitions. Boundaries. Burnout. Parenting. Perfectionism. Career concerns. Attachment. And more!
Maybe you genuinely want all of that work.
But if there are four areas you particularly enjoy and want your practice to become known for, those should probably get more attention than the other eleven.
Your website is not your clinical competency inventory.
It's communicating the practice you're trying to build.
For your major specialties, dedicated service pages can give prospective clients more information and give search engines much more context about what you offer. Secondary or overlapping concerns can often be discussed naturally within those pages instead of creating a separate page for every possible keyword.
The goal is enough specificity that someone can recognize why they might come to you without turning the Services menu into a Cheesecake Factory menu.
Should I put my therapy approach and modalities on my website?
Yes, but translate them.
Clients may absolutely care that you're trained in EMDR, CBT, ACT, DBT, IFS, psychodynamic therapy, or another modality. Some people specifically search for those approaches.
But many prospective clients don't know what half of those letters mean.
Even when they do, they may still want to know what that means for them.
If you use CBT, explain how you might notice connections between thoughts, emotions, and behavior.
If your work is psychodynamic, explain that you may explore earlier experiences and relationships to understand patterns that keep showing up now.
If you're attachment-oriented, talk about how relationships and early experiences can shape the ways people connect, protect themselves, or respond to closeness.
You don't need to dumb down your clinical work.
You just need to translate it out of therapist language.
Your colleagues are not the primary audience for your website.
Prospective clients are.
Should therapists put rates and insurance on their website?
I generally want prospective clients to be able to find this information without emailing you first, when you're able to provide it publicly.
Therapy is a financial commitment. People need to know whether working with you is realistically possible.
Depending on your practice, you might include:
Your intake rate.
Your ongoing session rate.
Couples or family therapy rates.
Whether you accept insurance.
Which insurance plans you accept.
Whether you're private pay.
Whether you provide superbills.
Whether you offer sliding-scale spots, if applicable.
You don't necessarily need a dedicated Rates page if the information is simple. It might live within an FAQ, Getting Started page, or another logical part of the website.
A group practice with several insurance plans, clinician rates, session types, and payment options may benefit from giving that information its own page.
However you structure it, don't make people hunt for it.
Someone shouldn't have to become emotionally invested in working with you before discovering that therapy costs twice what they can afford.
Clear information is kind.
Should I put my location and license information on my therapy website?
Yes.
People need to know whether they can actually work with you.
If you see clients in person, clearly state where your office is located. You don't necessarily need your street address splashed across the hero section, but someone should be able to determine the city and area you serve.
If you provide virtual therapy, explain where you're licensed and where clients need to be located during sessions.
For example:
Virtual therapy for adults throughout Illinois and Michigan.
That's useful to a prospective client.
It's also useful to search engines because geography is an important part of how therapy services are found online.
If you have multiple locations or intentionally target particular geographic areas for SEO, you may eventually have dedicated location pages as well.
The important thing is that nobody should spend ten minutes falling in love with your website and then discover that you're licensed 1,800 miles away from them.
Should I put a photo of myself on my therapist website?
I usually recommend it.
Therapy is relational, and people are trying to get some sense of the human they might be sitting with every week.
That doesn't mean you need an elaborate professional brand shoot.
A clear, warm, high-quality photo of you can go a long way.
If you do have professional brand photos, wonderful. They can help create consistency throughout the website and give us more imagery to work with.
If you don't, that's fine too. We can use a good headshot alongside thoughtful editorial imagery that supports the overall brand.
What I don't love is a therapist website where I have read 1,400 words about your deeply relational approach and still have absolutely no idea what you look like.
You don't need to become the main character of every page.
But let people meet you.
What contact information should be on a therapy website?
Give prospective clients one very clear way to get started, even if you offer additional contact methods.
That might be:
A consultation scheduler.
A secure inquiry form.
A phone number.
An email address when appropriate.
An EHR request link.
Whatever your process is, explain it.
If someone submits the form, what happens next? Will you email them? Call them? Do they schedule immediately? Are consultations required?
This doesn't need to become an operational manual. A sentence or two can remove a lot of uncertainty.
And please make the Contact button easy to find.
If someone has read your website, likes you, can afford your rate, lives in your state, and is finally ready to reach out, we have successfully completed most of the assignment.
This is not the moment for an escape room.
Should I put frequently asked questions on my therapist website?
If prospective clients regularly ask you the same questions, yes.
An FAQ is useful for information that doesn't need an entire page but still matters to someone's decision.
That might include questions about:
Session length.
Virtual therapy.
Insurance.
Rates.
Consultations.
Cancellation policies.
Working with teenagers.
Couples sessions.
What happens during the first appointment.
How to get started.
You don't need an FAQ containing every hypothetical question a person could ever ask about therapy. Five to ten genuinely useful questions are more valuable than 37 questions written because someone told you FAQs are good for SEO.
Think about what people actually ask you.
That's usually where the best FAQ starts.
Should I include testimonials on a therapist website?
This is an area where therapists need to be thoughtful.
Rules and ethical considerations around client testimonials, reviews, solicitation, advertising, and confidentiality can vary based on your profession, license, jurisdiction, and circumstances.
So this is one of those places where The Attuned Studio stays firmly in the website-design lane. Check the ethical standards and applicable rules for your particular license and location before deciding whether or how to use client testimonials.
If testimonials are appropriate for your practice, they can certainly function as social proof.
But your website does not need client testimonials to create trust.
Thoughtful copy, clear credentials, useful information, professional design, strong referrals, media features, professional endorsements when appropriate, or simply a website that clearly demonstrates that you know what you're doing can all contribute to credibility.
Trust is bigger than a review carousel.
Should I put personal information about myself on my therapist website?
Some personal information can be wonderful.
Your favorite coffee order is probably not the reason someone chooses you as their trauma therapist, but little glimpses of your personality can help your website feel like it belongs to an actual human.
Maybe you mention that you're a parent when that's relevant to your work.
Maybe you share that you're first-generation.
Maybe you mention your dog, your terrible reality-TV habit, your love of hiking, or the fact that your office is slowly becoming a plant sanctuary.
How much you share is a personal and professional decision.
I usually ask whether the information helps a prospective client understand or connect with you rather than simply filling space.
You don't need to turn your About page into Instagram.
You also don't need to scrub every trace of personality out of it because you're a clinician.
There is a lot of room between oversharing and sounding like a provider directory.
What should I leave off my therapy website?
You don't need everything.
I'd be cautious about:
Huge lists of specialties you don't particularly want to treat.
Clinical jargon without explanation.
Long blocks of text that nobody can reasonably scan.
Outdated information about rates, insurance, therapists, or availability.
Every credential you've ever earned presented before someone knows anything about you.
Generic copy that could belong to any therapist.
Too many competing calls to action that make it unclear how someone should begin.
And, perhaps most importantly, information that doesn't help the person using the website.
Every section doesn't need to justify its existence to Google.
Some things are there for humans.
But somebody should benefit from it.
How do I know if I have enough information on my therapist website?
Pretend you've never heard of your practice.
Then look at the website and ask:
Can I tell what this practice does?
Can I tell who it works with?
Can I tell what concerns it helps with?
Can I tell where therapy is available?
Can I understand something about the therapist or therapists?
Can I find rates and insurance information?
Can I tell how to get started?
If the answer is yes, you're probably in pretty good shape.
Then I use the same framework I come back to throughout The Attuned Studio:
Found. Understood. Trusted. Contacted.
Your content helps search engines and prospective clients find the practice. Your structure and copy help them understand it. Your personality, credentials, design, and useful information help build trust. Your calls to action make it easy to contact you when they're ready.
That's what all this information is for.
Your website isn't supposed to contain everything there is to know about you or your practice.
It needs to contain the things someone needs to know to decide what to do next.
And once you've answered those questions clearly, you can stop adding sections because there's still some blank space at the bottom of the page.
White space is allowed.
I promise.
Frequently Asked Questions About What to Put on a Therapy Website
What information should every therapist website include?
Most therapist websites should clearly explain who the therapist or practice works with, the primary services offered, location or states served, whether therapy is virtual or in person, rates and insurance information, therapist credentials and approach, and how prospective clients can get started.
What should I put on the homepage of my therapy website?
Your homepage should provide an overview of your practice, including who you help, what you help with, where you provide therapy, your primary services, a brief introduction to you or the practice, and a clear next step. More detailed information can live on dedicated pages.
Should therapists list all of their specialties on their website?
Not necessarily. Prioritize the services and concerns you genuinely want more clients for. Secondary or overlapping concerns can often be discussed within broader service pages without creating a long list of every issue you're qualified to treat.
Should therapists put their prices on their website?
When appropriate for the practice, clearly publishing rates can help prospective clients determine whether therapy is financially feasible before reaching out. If your pricing or insurance setup is more complicated, you may need a dedicated Rates & Insurance page to explain it clearly.
Should therapists put their credentials on their website?
Yes. Prospective clients should be able to find your licensure, relevant credentials, and professional background. Credentials are important, but they usually work best alongside plain-language information about how you actually approach therapy.
Should therapists have a picture of themselves on their website?
It's generally helpful. Therapy is relational, and a clear, warm photo can help prospective clients get a better sense of the person they may be meeting with. You don't necessarily need professional brand photography to accomplish this.
Should a therapy website include an FAQ?
It can be very useful. FAQs are a good place to answer common questions about rates, insurance, virtual therapy, consultations, sessions, policies, and the process of getting started without cluttering your main pages.
How much information is too much on a therapist website?
There isn't a specific word count or number of pages that becomes too much. The problem is usually not the amount of information but whether it's organized well. A large website can feel simple when its content is structured thoughtfully, while a small website can feel overwhelming when everything is crowded together.
Have all the information and absolutely no idea what to do with it?
Maybe you've got a therapist bio in one Google Doc, your rates in another, eight specialties written on a sticky note, and approximately 400 thoughts about what you want the website to feel like.
That's actually a pretty normal place to start.
At The Attuned Studio, I take all of that and turn it into a website that makes sense, sounds like you, and helps the right people find you. Take a peek at [custom website design + SEO services], or [tell me about your practice →] and we'll figure out what actually belongs on the site.
